Lead and manage media optimization strategies across multiple digital platforms to maximize campaign performance and ROI.
Analyze campaign data, identify trends, and implement data-driven optimizations to enhance media performance.
Collaborate with cross-functional teams to develop and execute innovative media strategies aligned with client objectives.
Drive and optimize campaigns to achieve key performance indicators (KPIs), with a particular focus on conversion lead metrics, ensuring continuous improvement in lead generation and quality.
Stay updated on industry trends, emerging technologies, and best practices in media optimization to maintain competitive advantage.
Develop and present comprehensive performance reports and strategic recommendations to clients and internal stakeholders.Provide mentorship and guidance to junior team members, fostering their professional growth and expertise in media optimization.
[ == Job Qualification == ]
Minimum 3 years of experience in digital media optimization, with a proven track record of improving campaign performance and ROI.
Advanced proficiency in media buying platforms (e.g., Google Ads, Facebook Ads Manager) and analytics tools (e.g., GA4, Google Tag Manger, ).
Understand the analysis of campaign metrics for lead generation on advertising platforms. This includes analyzing the cost per lead, the increase or decrease in leads, and measuring results through coding.
Strong analytical and problem-solving skills with the ability to interpret complex data and translate insights into actionable strategies.
Demonstrates a positive attitude and ability to thrive in a collaborative, fast-paced environment while maintaining a healthy work-life balance.
Experience in online marketing for the real estate industry will be given special consideration.