Job Summary:

We are seeking a dynamic and experienced leader to take on a hybrid role as Head of Social Media & Account Director. This position combines high-level strategic planning for social media (both Always-On and Campaign-based) with exceptional client management. You will be responsible for shaping social media direction for multiple brands, leading internal teams, and maintaining strong, trust-based relationships with key clients.

Key Responsibilities:

1. Strategic Social Media Leadership

  • Develop and oversee social media strategies for both Always-On Marketing (AWO) and seasonal or campaign-driven marketing initiatives.
  • Ensure content strategies align with each brand’s tone of voice, business goals, and target audience behavior.
  • Analyze performance metrics and adjust strategy accordingly to optimize reach, engagement, and conversion.
  • Keep the agency at the forefront of emerging trends and platform innovations (Facebook, TikTok, Instagram, YouTube, X, LinkedIn, etc.).

2. Team & Project Management

  • Lead, mentor, and manage a cross-functional team including Social Media Executives, Content Creators, Community Managers, Analysts, and Account Managers.
  • Approve and oversee content calendars, creative assets, and campaign rollouts before client submission.
  • Ensure high standards of creative output, clear workflow, and effective cross-departmental collaboration.
  • Implement and maintain project timelines, scopes, and budgets for both AWO and campaign projects.

3. Client Relationship & Account Direction

  • Act as the primary strategic partner for key clients — from onboarding and briefing to performance reporting and long-term planning.
  • Translate client objectives into integrated digital strategies and campaigns that deliver measurable impact.
  • Lead presentations, campaign pitches, QBRs (Quarterly Business Reviews), and performance discussions.
  • Identify and propose new opportunities to expand service offerings or campaign directions to existing clients.

Expected Outcomes

Strategic Excellence

    • Develop and execute effective Always-On and campaign-based social media strategies that clearly support client business objectives
    • Successfully guide clients in long-term brand-building efforts through tailored platform-specific strategies.

    Client Satisfaction & Retention

    • Build and maintain strong client relationships that lead to client satisfaction scores of 90% or above and long-term retention.
    • Proactively provide strategic recommendations and performance insights that demonstrate deep understanding of client needs.

    Performance-Driven Execution

    • Achieve or exceed key campaign KPIs (engagement rate, reach, CTR, conversions, etc.) as defined by each client brief.
    • Deliver content calendars, campaign plans, and reporting on time with high quality and strategic clarity.

    Team Growth & Leadership

    • Foster a collaborative, accountable, and high-performance culture within the social and account teams.
    • Develop team capabilities through training, feedback, and mentorship to ensure consistent improvement.

    Innovation & Trend Leadership

    • Keep the agency and its clients ahead of trends by proposing innovative formats, platform features, and content directions.
    • Regularly contribute thought leadership or insights into internal knowledge-sharing sessions or client briefings.

    Operational Efficiency

    • Ensure efficient internal workflow, timeline adherence, and optimized resource allocation across projects.
    • Identify and solve process bottlenecks while continuously improving team operations and output quality.

    [ == Welfare & Benefit == ]

    • 📅 ทำงานวันจันทร์ - ศุกร์ flexible hour
    • ✅ ประกันสังคม
    • ✅ ประกันสุขภาพกลุ่ม AIA
    • ✅ แต่งตัวตามสบาย
    • ✅ คอร์สเรียนออนไลน์ Unlimited จาก FutureSkill
    • ✅ Work From Home (ปัจจุบัน Work From Home ตลอด)
    • ✅ ปรับเงินเดือนประจำปี
    • ✅ ออฟฟิศอยู่ติด BTS กรุงธนบุรี ลงแล้วถึงเลย

    [ == About Likeme Digital Empire == ]

      • บริษัทอายุ 9 ปี เติบโตต่อเนื่องทุกปี แม้เป็นช่วงโควิด
      • บริษัทเติบโตรวดเร็วตลอดเวลา พนักงานสามารถเติบโตได้อย่างรวดเร็ว
      • เป็นกลุ่มบริษัทด้าน Digital และ Content ขนาดกลาง มีพนักงานรวมมากกว่า 200 คน
      • มีแบรนด์ที่มีชื่อเสียงและเป็นที่รู้จักมากมาย เช่น Infographic Thailand, aomMONEY, ถุงเงิน Family, Future Trends, FutureSkill

      [ == More Information about Likeme Digital Empire == ]

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      !!! สนใจสมัครงาน !!!

      คลิก "Apply to Position"

      Account director