The primary objective of the Strategic Planner Director in a digital agency is to lead and oversee the strategic planning process to drive business growth and success for the agency's clients. This role requires a deep understanding of the digital landscape, market trends, consumer behavior, and the ability to develop data-driven strategies that align with clients' business objectives. The Strategic Planner Director will work closely with cross-functional teams, including account managers, creative teams, data analysts, and clients, to develop comprehensive and innovative digital marketing strategies that deliver measurable results.
[ == Job Description == ]
Strategic Planning: Develop and execute innovative and data-driven strategic plans for clients' digital marketing campaigns. Conduct thorough market research, competitor analysis, and industry insights to identify opportunities and challenges.
Client Collaboration: Collaborate closely with clients to understand their business objectives, target audience, brand positioning, and key performance indicators (KPIs). Translate client requirements into actionable strategic plans.
Digital Landscape Expertise: Stay up-to-date with the latest digital marketing trends, technologies, and best practices. Advise clients on emerging opportunities and strategies to stay ahead in the competitive digital landscape.
Data Analysis: Utilize data analytics and insights to identify areas of improvement and optimize campaign performance. Analyze campaign metrics and provide actionable recommendations for continuous improvement.
Campaign Ideation: Lead brainstorming sessions with creative teams to develop innovative campaign ideas and concepts that align with the strategic objectives.
Budget Allocation: Collaborate with account managers to allocate budgets effectively across various digital marketing channels, such as social media, search engine marketing, display advertising, content marketing, and email marketing.
Performance Measurement: Establish key performance indicators (KPIs) and measurement frameworks to evaluate the effectiveness and success of digital marketing campaigns. Provide regular performance reports to clients and internal stakeholders.
Team Leadership: Manage a team of strategic planners, providing guidance, mentoring, and performance feedback. Foster a collaborative and innovative work environment that encourages professional growth and development.
Client Presentations: Present strategic plans and campaign ideas to clients in a clear, persuasive, and compelling manner. Address client feedback and make necessary adjustments to optimize strategies.
Industry Thought Leadership: Act as a thought leader in the digital marketing space by sharing insights and knowledge through blog posts, whitepapers, speaking engagements, and participation in industry events.
[ == Job Qualification == ]
age 35 - 45 years old
Minimum 8 Years in Digital strategy, Advertising, Digital Advertising or Marketing [Agency, Corporate (FMCG, Mass products)]
Direct experience in Media , Creative Agency is preferred.
Experienced as Manager level with subordinates
Great digital communication strategy and planning, manage on client's campaign, brand awareness, pitching skills
Good communication and presentation skills in English language.
Able to work well under pressure and a tight schedule.